Brand Evolution

  • 2017

    Re-defined “wood” to search for the original concept to define a “wonderful” future

    To promote a “wonderful life with wood”, Wooderful life launched the inspiring, educational, and exploratory “The Wooderful Land” range in hopes of disseminating our thankfulness for nature in an edutaining way and leaving hopes for a wonderful future.

  • 2016

    Created new values for wooden craft design to decorate homes and light up life

    Through re-interpreting the warm character of wood, we developed a brand-new product range by blending green with design and launched the Light Together Indoor Gardening Collections and Home Electrical series to comfort people and green our homes and life.

  • 2015

    Cultivated overseas markets to disseminate the eternal value of touching moments and opened a chapter for the brand spirit

    We attended a large installation show held in Lee Gardens, Hong Kong, as our overseas debut. Our music boxes and wooden products stunned the citizens of Hong Kong and opened the gateway to the world with wonderful and joyful melodies.

  • 2014

    Added warmth to life by creating our own memories with DIY products

    By creating unique DIY experiences, we enabled consumers to create their own memories through selecting and assembling parts. Through developing comprehensive household products, Wooderful life extended the unique warmth of natural wood to daily life.

  • 2013

    Touched people with continuously running charming melodies

    In 2013, we launched over 23 types of moving structures and organized a brand show tour in northern, central, and southern Taiwan to link more touching moments in life with our fun and wonderful music boxe designs.

  • 2012

    Impressed people with a classic image on the first try

    The “Wooderful life” brand was launched to the market for the first time. Insisting on using wood from sustainable forests, we developed products with the natural properties of wood to preserve the natural beauty of wood.

  • 2011

    Started a chapter for “wood” and built an eternal value with our heart

    Over the past four decades, Jean Cultural & Creative has been dedicated to creating and developing products with an eternal value with natural materials.
    Through countless attempts and years of experience, we launched our first spinning music box in October 2011.